During my seven years in Switzerland I came to love and admire the art of watchmaking, the technology behind expensive models, the manual work that the Swiss dedicate to the manufacture of each piece. I learned a lot about the industry and understood that the manufacturing process behind most pieces can be considered an artwork. In the country of watches I acquired the habit of wearing one. This post is about my passion for the most pop, most cheerful, young and creative brand of the Swiss watch market: Swatch.
Did I already tell you guys that I love Swatch watches? I had my first model in 2007, and since then I have always had a Swatch to call my own. Two months ago, since I returned to Brazil, my latest Swatch disappeared. I searched the whole house, even thought we had lost in the chaotic process of moving to another country. However yesterday, when opening a tiny velvet pouch in a drawer I found my watch. It was a moment like ‘my Swatch and me, the reunion,’ you know?
I like that Swatch watches are fun, there are models for different occasions and every year they come up with a new collection. Although Swatch watches are not expensive, in my opinion they are some sort of affordable luxury. During my master degree I used the brand as an example of a Swiss company engaged in social media! I like the way they communicate, using a young and fun language which can be translated into cheerful and colorful watches.
Some of the models I already had: this bracelet in silver with embroided flowers was the first one and although I don’t have it anymore it remains one of my favorite Swatches. A gift from my cheri, Erik.
I could not find a picture of the second model I wanted to show you guys, but this one above is very similar, with square box and colorful bracelet in a 70’s style.
I have not visited any Swatch store in Brazil yet to have an idea of prices, but in Switzerland prices start at 60 francs. I LOVE Swatch and could wear a different one each day of the week.
Yesterday I went to a department store to buy some things to bring on the trip back to Brazil. I know that in my country good quality cosmetics are expensive, so it’s better to provide myself a nice beauty bag before leaving. Just so you have an example of the difference in price, I bought two tubes of anti stretch marks lotion – Mustela Stretch Marks Double Action – and paid 47 Swiss francs for both. In Brazil, a tube of the same cream costs around 150 reais! It’s almost five times the price! I was shocked when I saw the price, so I will just bring enough tubes of Mustela to cover the rest of my pregnancy.
Beauty bag of the month – In the store I saw that L’Oréal has launched a new haircare set, the EverRiche line. I had it seen it before, but this time I decided to buy it. The smell is delicious, free of sulfate but full of camelia and apricot oils. I opted for the shampoo and conditioner for dry and damaged hair. Although my hair is not exactly damaged right now – I got rid of the old hair two months ago – I always like to invest in products with a high power of hydration and nutrition, mainly because I do relaxation and my hair is naturally very dry . Tomorrow I’m going to use the full range, including the treatment mask, and will post everything here.
Another investment that I made was a Garnier BB Cream. In fact, I would buy from Vichy, but the price difference was considerable – 39 francs against 11.90 Garnier – so I opted for the cheapest one, anyway it is my debut with BB Creams, better buy a cheap one to start with.
Today I used the cream, spent over a powder, blush and a tiny bit of pale pink shade to brighten the eyes, the new mega luxurious mascara from Mac – Extended Play Lash – and honestly, I loved the result. I did everything in less than 10 minutes, and liked the effect “au naturel.” Garnier BB cream also has a 15 sun protection factor.
Make up – I bought these items already a few days, but I’ll talk about them too. It is a face powder, a concealer, a mascara and a delicious lipstick, all from Mac cosmetics.
Well, that’s it. I will then pumper myself with all these nice products and will slowly be posting my impressions here. What would you like to see first?
Mode Suisse was on last weekend, and I’m just dying to post it all here for you. I hope to do that later today or tomorrow. For now, I’ll leave you with this picture of a dress all made of rosaries, designed by the guys over at University of Art and Design (HEAD) in Geneva – how about that for an inspiration?
Where do you wear an outfit like that ? Over at the Vatican I guess! Joking aside, I found it very creative and believe me, it was very beautiful! The whole event had a very “conceptual” take on modern fashion, but there was also a lot of prêt-à-porter. I took many photos and am going to show everything in the next post.
Ana Paula Schäpers
Cresceu na periferia de São Paulo, mudou para a Suíça, depois França e atualmente mora com seu filho em Munique, na Alemanha. Sempre antenada e buscando o melhor de cada destino, adora partilhar suas experiências com pessoas, explorando o mundo feminino, da maternidade, beleza, moda e decoração. Acredita que luxo é viver com criatividade.