During my seven years in Switzerland I came to love and admire the art of watchmaking, the technology behind expensive models, the manual work that the Swiss dedicate to the manufacture of each piece. I learned a lot about the industry and understood that the manufacturing process behind most pieces can be considered an artwork. In the country of watches I acquired the habit of wearing one. This post is about my passion for the most pop, most cheerful, young and creative brand of the Swiss watch market: Swatch.
Did I already tell you guys that I love Swatch watches? I had my first model in 2007, and since then I have always had a Swatch to call my own. Two months ago, since I returned to Brazil, my latest Swatch disappeared. I searched the whole house, even thought we had lost in the chaotic process of moving to another country. However yesterday, when opening a tiny velvet pouch in a drawer I found my watch. It was a moment like ‘my Swatch and me, the reunion,’ you know?
I like that Swatch watches are fun, there are models for different occasions and every year they come up with a new collection. Although Swatch watches are not expensive, in my opinion they are some sort of affordable luxury. During my master degree I used the brand as an example of a Swiss company engaged in social media! I like the way they communicate, using a young and fun language which can be translated into cheerful and colorful watches.
Some of the models I already had: this bracelet in silver with embroided flowers was the first one and although I don’t have it anymore it remains one of my favorite Swatches. A gift from my cheri, Erik.
I could not find a picture of the second model I wanted to show you guys, but this one above is very similar, with square box and colorful bracelet in a 70’s style.
I have not visited any Swatch store in Brazil yet to have an idea of prices, but in Switzerland prices start at 60 francs. I LOVE Swatch and could wear a different one each day of the week.